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"As a small Black, female-led brand, being featured on ITV wasn’t just advertising — it was the visibility we’re so often denied. Small businesses like ours don’t have huge budgets, but we do have purpose, heart and products that deserve to be seen."
+90% spike in visitors on the day of the first broadcast
· +87.7% uplift in daily Net Sales
"Working with Custom-stories & Guerillascope, real champions of small brands, made getting onto a platform like ITV both possible and exciting. We wouldn’t have even known where to start without them. ITV gave us a real chance to compete, and the impact was transformative. I hope broadcasters continue opening their doors to brands like mine, because when you spotlight marginalised founders, you unlock economic potential that lifts whole communities, not just companies."
- March Muses
Conclusion
There is clear, measurable evidence that the ITV advert drove both higher search activity and website visits, which in turn translated into a significant uplift in orders and sales.
MARCH MUSES CASE STUDY
Christmas Advert Impact – March Muses (21 November 2025)
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